Concrete.

 ready-to-wear & accessories collection.

IVANKA, the world renowned design company for concrete has opened its doors to the fashion world. Founded in 2003, the Budapest headquartered firm IVANKA is known as one of the most design conscious concrete companies in the world.

Its founders Katalin and Andras Ivanka made their fashion line debut after 2 years of development at the Paris Fashion Week 2012 with their very 'concrete' first ready-to-wear & accessories collection.

 ‘Our goal is to illustrate the delicate contrast and cross gender phenomena through different shapes and materials - playing with contrasts of hard concrete and soft fabric’ says Katalin Ivanka.

With the colour palette limited to natural tones combined with the very apparent structural language, the continuation to the company’s ideology is apparent. Ranging from grey to brown, the tones are kept to an absolute architectural reference. Everything about the designs is quite simplistic and robust whilst focusing on the textile of the concrete pattern on the fabrics and hard surfaces.

IVANKA has entered into the world of fashion whilst keeping the successful architectural knowledge that they have amassed of their materials, intact.  It is easy to spot that these creations have come about due to their immense knowledge of the material itself. This, in itself, is a new way of looking at concrete.

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source: ivanka.hu , yatzer